Starting Off With The Editing Basics

   Before doing anything, I asked Mia to send me all of the clips from the first and second day of filming as they were all recorded with her phone. I suggested we use Imovie as both of our phones have it by default; Mia agreed. iMovie also has many features that make editing easier; being able to split clips, audios, and change transitions between clips.

  With all of the clips we got in both of our hands, it was time to decide which ones we were going to use. I immediately wanted the action match shot to be used; it was easily one of the best ones we got. It had such an interesting low shot on the floor and really complemented the shot before it. I also vouched for the forward track shot of me walking away as it would be easy to put the slogan on it. I then agreed to use the rest of the clips we filmed on the first shot; then we put them in the editing app chronologically. 

    Next, it was time to decide the transitions between the clips we chose to put in the commercial. Luckily changing the transitions between the clips on the editing software used was as easy as clicking a button. I took the second half of the clips; on the action match clip, I chose a fade-in so it was easy for the viewer to realize that it was a continuation of the scene before it. This then faded into the forward over-the-shoulder shot to continue the flow/chronological events. I chose was a jump cut to the two-shot to exemplify the suddenness of being stopped, which flowed into the mask closeup for flow. Finally, fading into the forward tracking shot to show that it immediately occurred after the last shot.

      Finally, it was time to decide what type of music we wanted to add to the commercial. I suggested that I wanted something punk rock or something edgy at least. This would fit with the edgy/rebellious main character in the commercial; it's important to have that message relayed. The first song I decided to lay on the table was 'Brutal" by Olivia Rodrigo, which I quickly retracted because it came on too strong.  After some recommendations from my partner, I finally proposed the instrumental of "Devil Town' by Cavetown. It wasn't too loud, too out there, and was the perfect median for the commercial. To put the music onto the video, I screen recorded the song and entered it in the video as audio-only.