Pop Music Video CCR

    Hello, this is the CCR for the Music Video project. Thank you for tuning in.

The Final Pop Music Video Product

     After about a month of filming, re-filming, and editing, the music video is finally complete. We am relieved and grateful that this commercial project is finished. We enjoyed the whole process of making the video, although some parts such as filming were a little more difficult. Collectivity we would say the best part of the whole project was the initial planning, storyboarding, and filming. Here everyone was able to let out their creative ideas and we all understood and knew what to do. On the other hand, the editing process didn't come as easy. Unfortunately, only one of our members knew how to edit and put the music video together. The two of us remaining had to sit, observe, and learn from what our group mate was doing. We had room for improvement but ended up giving our reviews and final creative ideas when he finished. Overall, we enjoyed this project and look forward to the next Media Studies assignments.

Finishing Editing the Pop Music Video

      I decided to edit the music video chronologically, starting with the first set at the mall. The main issue will all of these clips is that they were way too long. So I first had to choose some unnecessary clips to take out. I chose multiple scenes of the main character showing insecurity through clutching her clothing because one scene of this was enough. Any other editing in this section was just speeding up some of the clips to fit in within the time constraint

     Setting two was all of the clips filmed in the food court of the mall. Editing this section was much simpler because there were only about two scenes. Therefore, there were only two clips I needed to worry about when it came to timing and cuts between those clips. Even with that in consideration, these two clips had to fit in a very short part of the song, so they were still over time. To get them to fit into the time limit, I sped up the first clip which was a medium close-up two-shot and cut some of the beginning off of the POV shot. I also used fade-in transitions instead of jump cuts because those used less time.

     Then came the third set, the bathroom scene, which was the most difficult to edit. This was because there were around 10 very short scenes making up this part of the music video. To make this part seem more like a montage, I used jump-cuts between every single clip but one. Jump cuts add more time onto each clip, so I then trimmed the beginning off of each clip which gave a more montage effect anyway. The only clip I left at full length was the POV shot of the phone, so the audience would have enough time to analyze the important post on the phone

     The last set to edit was the four-bedroom scenes. At first, there wasn't a time constraint until I realized the overhead shot with a slow zoom was out of sync with the lyrics to the video. This meant I had to cut some time from the beginning of the mid-shot of the main character storming through the door. What took up the most time was the over-the-shoulder shot of the main character texting, so I sped it up by 1.75. This was enough to satisfy the time constraints of the last clip, which meant I was finished with editing. I finally sent it over to my other two members for any final editing they would want to do.

     

Building the Base for Final Editing

      With filming all wrapped up, it was finally time to edit the clips. I decided to be the one to edit because I had the best idea of how the music video should be. On top of that, I knew which clips go where and for how long. I didn't have the clips on my phone since the clips were recorded on a higher-quality one. After I got sent those clips I started the editing process.

     The first thing I noticed when I got the clips is that they were all out of order. This was challenging because there were multiple takes per shot we took. So the first thing that I had to do was order them chronologically by setting. After that, and this was the hardest part, I had to find the agreed-upon take per each shot. I put them in 4 different ordered folders on my phone which were organized by setting.

     The next step was to choose what editing app I wanted to use. I knew I needed something readily available and on apple devices. Most importantly, it needed to have a feature to snip clips so I could fit clips into their respective time constraints. An audio feature would also be essential because I would need to add music over the clips. Imovie fit all of these criteria, so I chose to edit all of the clips together in this app.

     Learning from past projects, Imovie doesn't make it easy to rearrange clips once they are chosen. This is why I ordered the clips in four different folders to avoid this problem. I also found an easier way to insert audio by screen recording the song I needed and then inserting that video as audio-only. This makes it easier to match up the clips with their respective part within the song. With all of that done, I had the base I wanted to make to ensure the final editing would go smoothly.

     

Wrapping Up The Pop Music Video Filming Process

      My group and I decided it would be smart to film on Dec 5th because it was an off day from school. Originally I wanted to film at another groupmates house, but that setting, unfortunately, became unavailable due to personal issues. So I ultimately settled to film at my other groupmate's house. It was no issue because all I needed was a bathroom with a mirror and a reasonably sized bedroom with a bed. The only issue is that the bathroom's lighting was a little too yellow.

     I would be mainly and directing filming throughout the entire day. This was because my character no longer had any more scenes, it would just be the main character from now on. I also had the storyboard on hand so it would make sense that I do the directing. In addition, I made most of the minor changes from the storyboard to adapt to the new setting. Some new scenes I added simply included lipsyncing.

     The filming process first started in the bathroom, more specifically in front of the mirror. What I did for the first couple of scenes was play the music live while filming. This was to keep the scenes on time to make later editing easier. All adlibbed scenes in this setting I came up with, for example, the makeover montage. Finally, I recorded the over-the-shoulder shot that zoomed into the main character's phone.

     The second and final set was in the bedroom, first facing towards the door and then focusing on the bed. Many difficulties and quite funny mishaps happened in this room while filming. First of all, while I tried filming the scene where the main character stomped through the door, the door handle fell off. When I tried to fix it, my foot hit the door sill broke and flew across the room. Finally, I filmed the last scene of the music video where the camera zooms into the main characters face, which wrapped up filming